When speaking about the Dallas Cowboys, television and print media applies a tone of deference that no other team in professional sports receives. Their stylish metallic blue and silver uniforms, star adorned helmets, and prime location in suburban Dallas (America’s heartland famous for its oil tycoons) solidify the Cowboys’ claim to the moniker “America’s Team”.
But does it validate them as a current sports dynasty? Major League Baseball’s New York Yankees (27) and the NBA’s Boston Celtics (17) have the most championships in their respective sports. This isn’t a fair comparison since the Cowboys have only been an NFL franchise since 1960, and the Yankees and Celtics have been in existence since 1901 and 1946, respectively.
The NFL is widely regarded as the premier professional American sports league. While the Cowboys’ franchise has five Super Bowl titles, the Pittsburgh Steelers and New England Patriots have six. It can be reasoned that either of those teams can be considered the NFL’s greatest dynasty.
When considering dynasties, the Cowboys will always merit some consideration because of their omnipresent owner and general manager, Jerry Jones. Dallas won three of their titles after Jones purchased the team in 1989. Jones’ shrewd marketing and business strategies are instrumental in making the Cowboys the most valuable professional franchise at $5.5 billion.
While the current incarnation of the Cowboys aren’t NFL doormats, they’re nowhere near the dominant franchise they once were. They’re actually the model for inconsistency. Aikman, Smith, and Irvin were dubbed “The Triplets”, supreme offensive forces at their respective positions that were instrumental for Dallas’ three Super Bowl titles in a four year span in the mid 1990s. The 2020 version of “The Triplets” are quarterback Dak Prescott, running back Ezekiel Elliott, and wide receiver Amari Cooper. They’ve played well enough during their almost two years together in Dallas. But well enough isn’t good enough for Jones, who yearns for a sixth Cowboys’ Super Bowl title.
The media yearns for that title too as Dallas has been touted as Super Bowl contenders before the 2019 season. Instead, the Cowboys missed the playoffs with an 8-8 record in the dreadful NFC East. In 2019, Dallas defeated only two teams with eventual winning records, lost a road game to the dreadful New York Jets, and put together a putrid offensive performance in a 17-9 loss to the defending Super Bowl champion New England Patriots. This is hardly the resume for a Super Bowl contender.
As a result of their underachievement, Jones fired head coach Jason Garrett at season’s end. Garret was replaced with former Green Bay Packers’ head coach Mike McCarthy, who led the Packers to a Super Bowl title after the 2010 season. While most of Dallas’ roster remains intact, how they handle the upcoming draft and Prescott’s demands for a long term contract are critical. Regardless of what happens, the NFL world will maintain a laser like focus on everything that is the Dallas Cowboys.